“It Can’t Happen To Us”... Critical issues or crises strike brands and businesses unexpectedly at any time. Playing ostrich and burying your head in the sand, will not make the problem go away. In fact, this exasperates the issue and risks reputational damage, interrupted operations, and financial loss.
Best practice is a crisis communication plan where preparedness and response strategies are developed in advance to minimise damage.
Our approach is to follow the 10 steps of crisis communications, the first seven of which can and should be undertaken before any crisis occurs:
1. Identify the crisis
2. Identify your crisis communications team
3. Identify your spokesperson
4. Spokesperson Training
5. Establish notification and monitoring systems
6. Identify and know your stakeholders
7. Develop holding statements
8. Assess crisis situation
9. Adapt and finalise messages
10. Post-crisis analysis
If your PR crisis management plan doesn’t cover these ten critical elements, its gaps could lead to high costs and significant reputational damage.
The old saying is “an ounce of prevention is worth a pound of cure. So if you’re serious about crisis preparedness and response, speak to us. And if the crisis has struck, we work through the night to minimise damage and contain the situation.
Contact: Liza-Jane Saban +27 83 5651906